Tuesday, 1 November 2011
Putting it full whack in your burger
Yes...I've been away. And again...yes...nobody has noticed...I know. Shame. So let me kick of again with this gem from the man with a tongue far too big for his mouth. Yup that's right...here is Mr Oliver talking some serious filth.
http://www.youtube.com/watch?v=OtOhH5N47Zg
"Don't slap it all over the place...you'll get in trouble"
Saturday, 16 October 2010
Friday, 15 October 2010
How to make a ten minute educational video engaging...
One pen. One huge bit of paper. One extremely good point. One outrageously talented guy. This made my day...
http://www.youtube.com/watch?v=u6XAPnuFjJc
http://www.youtube.com/watch?v=u6XAPnuFjJc
Monday, 11 October 2010
You've signed what off?!?!?
Thanks to two observant friends of mine, I found some inspiration for this entry. Marketing managers and creative agencies around the world have produced and signed off some phenomenal work of late. W&K Amsterdam produced the awe inspiring "Write The Future" for Nike (http://www.youtube.com/watch?v=idLG6jh23yE). And Anomaly worked with Diesel and inspired copywriters and marketing addicts from all quarters with their "Be Stupid" campaign (http://www.youtube.com/watch?v=Y4h8uOUConE).
Unfortunately there's a flipside. The following three examples all beg one question that continues to baffle, annoy, humour and worry those who, in some form or another, are involved in the Marketing arena. The question is...
"Who the hell signed it off?"
1. Kriss Akabusi. One shower. One egg. One P45.
The meeting in which the Marketing team announced that they'd signed former athlete and "World Wecord Bweaker" Kriss Akabusi, should have raised deafening and ear drum destroying alarm bells. But when they saw the finished product, what made them think for one moment "That's it. Perfect. Thanks Kriss. Awooga"?! (Thanks Malone for this little beauty).
http://www.youtube.com/watch?v=eZVwxnVMKGo
2. Flea Market. It's just like a mini-mall! Great.
The presenter. The suit. The tie. The sofas. The strapline. The dance. The rap. It's hard to find one possible excuse for this. The one thing they did achieve was finding somebody more irritating than Mr Go Compare. (Crosland...hats off to you for this one).
http://www.youtube.com/watch?v=FJ3oHpup-pk
3. Sometime even the brightest get it so horribly wrong.
When designing a logo there are a few things you need to focus on. The font. The colour scheme. The visual impact. It's very easy to get bogged down with the nitty gritty. Unfortunately sometimes the blindingly obvious doesn't strike until it's all too late. If you're ever having a bad day, please pay a visit to CUMTS website where you can find out more about "CUMTS at Fresher's Week", how "throughout the year, CUMTS put on various productions" and how "Bar nights are the jewell in the CUMTS crown." Beautiful stuff.
Unfortunately there's a flipside. The following three examples all beg one question that continues to baffle, annoy, humour and worry those who, in some form or another, are involved in the Marketing arena. The question is...
"Who the hell signed it off?"
1. Kriss Akabusi. One shower. One egg. One P45.
The meeting in which the Marketing team announced that they'd signed former athlete and "World Wecord Bweaker" Kriss Akabusi, should have raised deafening and ear drum destroying alarm bells. But when they saw the finished product, what made them think for one moment "That's it. Perfect. Thanks Kriss. Awooga"?! (Thanks Malone for this little beauty).
http://www.youtube.com/watch?v=eZVwxnVMKGo
2. Flea Market. It's just like a mini-mall! Great.
The presenter. The suit. The tie. The sofas. The strapline. The dance. The rap. It's hard to find one possible excuse for this. The one thing they did achieve was finding somebody more irritating than Mr Go Compare. (Crosland...hats off to you for this one).
http://www.youtube.com/watch?v=FJ3oHpup-pk
3. Sometime even the brightest get it so horribly wrong.
When designing a logo there are a few things you need to focus on. The font. The colour scheme. The visual impact. It's very easy to get bogged down with the nitty gritty. Unfortunately sometimes the blindingly obvious doesn't strike until it's all too late. If you're ever having a bad day, please pay a visit to CUMTS website where you can find out more about "CUMTS at Fresher's Week", how "throughout the year, CUMTS put on various productions" and how "Bar nights are the jewell in the CUMTS crown." Beautiful stuff.
Tuesday, 5 October 2010
Masterchump
I love Masterchef. Genuinely love it. Unfortunately one man ruins it for me. And no it isn't that nervous chef who comes within 3mm of cutting his thumb off when trying to slice some bread. Introducing Mr Greg Wallace. The BBC's equivalent to Louis Walsh. Somebody who has as much knowhow about good food as my parents have about Twitter.
Like Louis Walsh, Greg Wallace would have nothing to say if he was left all alone. Like Louis Walsh Greg Wallace has an extremely punchable face. And like Louis Walsh, Greg Wallace cannot believe his luck right now. My burning question is "What does the BBC see that I don't?" Is it the impossible roundness of his head that, like a new World Cup football, continually gets rounder every series? Or is it his love for anything that has an alarmingly unhealthy amount of sugar in?
How has somebody, whose only real quality as far as I can see is an unwavering knack of listing ingredients in a certain order, remained on my television box for so long? "Mmmm. First you get the toasty bread, then you get the cheese and then you get the baked beans. That beans on toast with cheese has everything you'd ever want from a classic beans on toast with cheese". Inspired Greg.
Greg Wallace. The glorified greengrocer with a natural ability to make the masses frustrated that they didn't get the call from the BBC to read out a shopping list on telly for a ridiculous salary.
"Mmmmmm. First you get the smug face. Then you get that annoying laugh about...nothing. And then you get the same response as the previous judge, just worded slightly differently. That is everything you'd ever want from your classic Greg Wallace."
Monday, 4 October 2010
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